The beauty of the area is what attracted most residents to Cedar Heights. Galloway advertised it in the Waterloo Evening Courier and Reporter as getting "the best of everything . . . good air, good water and fresh vegetables . . . an abundance of beautiful natural shade trees of a size that it would take hundreds of years to grow . . . good neighbors and good schools . . . a more beautiful and healthful place to live than in either Waterloo or Cedar Falls."2 Children played outdoors amongst the wildlife with sledding available in the winter and swimming in the summer.
On Friday, June 2, 1916, Lookout Park was dedicated, with Mayor William Galloway presiding. "All the speakers agreed that there is no more beautiful tract, either in America or abroad, than the park, which Mr. Rownd, former owner of the land, in an early day had the thoughtfulness to preserve."3 The park served as a point of pride for the residents of Cedar Heights and they welcomed visitors, but required that they abide by a few rules: "we expect when you visit that you will not tie your horses to our beautiful trees - that you will not leave paper plates, paper bags, and other trash lying around . . We expect you to leave it the same as you would leave your own lawn or your own park."4
Cedar Heights held high expectations of its residents, and those who chose to live there did not let it down. The Cedar Heights community became home to many of the wealthiest families in Black Hawk County as well as to those who wished to establish a good life for their children and themselves in such a beautiful area.